Peanut butter is a great energy-rich product, but we noticed that all the peanut butters here in South Africa are either ‘healthy’ but bland in taste, or quite unhealthy and loaded with sugar, salt and hydrogenated fats. We wanted to fill the gap in the market and create a peanut butter that is both good for people AND delicious. Our goal was to produce a healthy peanut butter that people actually enjoyed eating not just for its health benefits.